Planning to build that kick-ass home theater? Where do you start? The Home Theater Blog has a checklist to get you started that has items like:

Further definition of your seating and general room requirements:
I see this area as a growing problem between client, integrator and build-out Contractor. Unless everyone is on the same page the design execution may suffer. The reality is, no matter how much state of the art equipment you put into the room, if the room itself isn't comfortable and inviting, your return on investment will be diminished.

Read Custom Home Theater Design Check List