The last few days there's been a lot of reports about TiVo's less than expected quarterly loss. According to SiliconValley.com:

Alviso-based TiVo announced Thursday a fiscal first-quarter loss of $857,000, or 1 cent per share, compared with a loss of $9.07 million or 11 cents per share in the same period of 2004.

This interesting part of the story continues:

The loss was dramatically smaller than expected partly because of new customers who inexplicably didn't turn in their rebates. By some estimates, as many as 50,000 people didn't turn in the coupons, saving the company around $5 million.

I've always hated rebates and this sure makes you wonder if investors and the SEC will feel comfortable with this type of reporting.