Survey Says Women are Masters of the DVR

Filed in archive PVR on July 18, 2005

When it comes to electronic devices, my wife doesn't show a lot of interest. The interesting thing is she fits in with an article at Mediaweek that says women control the DVR. The article states:

In a national survey of 1,000 DVR users divided equally by sex, 48 percent of married women say the decision to purchase a DVR was their own, while 55 percent of the wives claim they understood how to interface with their unit's myriad features better than their husbands.

The article also states:

"Three-quarters of the women surveyed said that the reason they fell in love with DVR is that they are extremely intuitive and much easier than a VCR," Brooks said. "Rather than selling DVRs as techie tools and having the marketing message come from the engineering department, [operators] need to simplify" their DVR pitches.

The DVR has to be the one electronic device in the house that my wife shows real interest in (and oh yeah, she has about 90% of the recording space for herself!).


Read Lifetime Study: Women Rule DVR Domain