You Ad Skippers Are Ruining Everything!
Filed in archive Wired Home General by william on April 17, 2005
The future of TV ad revenues is expected to be in decline within the next five years as the number of viewers choosing to skip ads jumps from 2% to 22%, according to a new report.They continue:
Advertisers are already fighting back against ad-skipping technology by finding new ways of reaching consumers. These include product placementThe thing about all of this is that we all know ads are a neccessity. As more people skip ads, advertisors will have to find different and probably more intrusive ways to market their product. Oh well, that's the price of technology! I'm gonna' do my part and go watch an hour of commercials., longer-format ads for video-on-demand services and ad messages that would appear on screen even as a viewer presses the fast-forward button.
More at RevolutionMagazine.com
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